In our workshop in the southern Ozarks, we mold, hand-paint and assemble each lure, giving it the same attention we would if we were making it for our own use. Secret Weapon Lures wants to equip anglers to maximize their performance with advanced fishing tackle engineered to adapt to changing conditions. We provide our customers with an uncommon approach to fishing and are dedicated to making a positive difference in their lives. Our primary focus is customer satisfaction. SWL looks at issues from our customer's perspective; therefore we listen to, understand and deliver the quality our customers expect. Thank you for your business and your support of American craftsmen.