case study #1 – Stroud's barbeque
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Strouds Barbeque is owned and operated by a life long resident of Middle Tennessee with locations in Franklin, Lebanon and Cookeville.
Over the past few years Liddle Design has worked closely with Stroud's to develop a consistent look and messaging for their friendly, relaxed dinning restaurants. We totally revamped their corporate identity with new web and mobile sites and various collateral pieces, such as banners, posters, menu and product catalog.
Through their "birthday coupon" program, we started a customer database and created email campaigns promoting monthly specials and events, geared directly to their specific local market. Since Liddle has been working with Stroud's, they have expanded into shipping with their Smoked, Stripped & Shipped program. We handled product photography, created a program logo, developed labeling and promotional collateral and set-up the e-commerce site.
Working together, we've increase Stroud's costumer-base, with consistent, on-target marketing.next case study
